Question: What Is Meant By Market Intelligence?

How can market intelligence be improved?

How to Improve Your Market Intelligence Strategy in 3 Easy StepsTap into technology.

Algorithms are not just a fad; they are a powerful technological tool that can help monitor key events, trends and criteria.

Combine research with telemarketing outreach.

Analyze your findings.


What is meant by intelligence?

Intelligence has been defined in many ways: the capacity for logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, critical thinking, and problem-solving. … Intelligence is most often studied in humans but has also been observed in both non-human animals and in plants.

Why do companies need to gather and manage marketing information?

Why do companies need to gather and manage marketing information? … Companies need to gather so they can satisfy customer needs. Producing products to serve customers needs and wants.

What are the source of marketing intelligence?

In information gathering process, information could be provided from various sources which vary from business to business. Sales people, customers, competitors, employees, competitors, the internet, trade fairs, seminars, conferences, literature and trade publications are among the important sources of intelligence.

What is the importance of marketing intelligence?

Benefits of Market Intelligence Helps you understand your audience in detail and their needs. Allows you to make changes to products if needed. Keeps you up-to-date with your competitors’ successes and failures, which can help inform your decisions. Reveals new opportunities in the market—new segments or new products.

What activities are part of market intelligence gathering?

Gathering market intelligence involves a number of activities, including scanning newspapers, trade magazines, and economic data produced by the government to find out about trends and what the competition is doing.

How does marketing intelligence help in market segmentation?

Market intelligence helps you to determine market segmentation, thus allowing the company to understand which product will succeed with which group of people.

What is the role of marketing information system in gaining marketing intelligence?

Marketing Intelligence System: It is a main source used by managers for gaining daily information of the external environment, hence assists the managers to react to the changing rapidly. … Marketing Research System: It is used to collect primary and secondary data, and displays the results in forms of reports.

What is the goal of competitive intelligence?

The goal of competitive intelligence is to support strategic decision making for an organization. The terms competitive intelligence, business intelligence and market intelligence are often used interchangeably.

Is competitive intelligence gather ethical?

So, based on the law, competitive intelligence is completely legal. Depending on the means in which you gather the intelligence impacts the ethics behind it. Gathering information by not disclosing who you are to a competitor or by lying would be considered unethical, but it’s not illegal.

What are the sources of competitive intelligence?

A typical competitive intelligence study includes information and analysis from various disparate sources, including the news media, customer and competitor interviews, industry experts, trade shows and conferences, government records, and public filings.

What are some of the best sources of market intelligence?

If you’re responsible for driving the strategy of your organization, here are the top external sources of competitive intelligence that should be on your radar.Competitor websites. … Annual reports. … Premium databases. … Syndicated reports/ analyst reports. … Primary research. … Social media. … Patent databases.

How do you use market intelligence?

This information can be used by businesses in a number of ways including:Growing their presence in an existing market.Entering a new market.Minimizing the risk of an investment decision.Establishing a stronger (or new) brand.Developing a new product.

What is the difference between market research and market intelligence?

The main difference between market intelligence and market research is the goal. Market intelligence is company-focused, while market research is done to learn more about customer preferences. Both are used to help businesses understand and develop marketing strategies.

How do you organize competitive intelligence?

7 Steps To Set Up A Successful Competitive Intelligence ProcessIdentify Internal Roles Contributing to the Competitive Intelligence Process. You’ll have to identify who’s gathering all of the data within your organization. … Define Your Goals. … Create a Plan for Each Goal. … Understand All of Your Competitors. … Do the Work. … Present Results. … Measure Adoption and Results.

What are competitive intelligence tools?

Crush the Competition with These 8 Competitive Intelligence ToolsSpyFu: for SEO and PPC Keyword Competitiveness. … SEMrush: for Getting Intel on Competitors’ PPC Spend. … Moat: for Seeing Competitors’ Digital Creative. … BuzzSumo: for Understanding Competitors’ Content Strategies. … Rival IQ: for Competing Better on Social Networks. … Brandwatch Analytics: for Understanding Share of Voice.More items…•

What does it mean by market share?

the number of products or services that a company sells compared to the number that other companies sell: lose/gain/increase market share The company has increased its market share.

How does market intelligence affect customers?

Market intelligence also takes into account what is happening with the competition, which business intelligence ignores altogether. Successful market intelligence answers concrete questions about current and potential customers and competitors, and helps the company determine internal goals.

How do I get a market intelligence report?

Let’s take a look at the six easy steps to designing an effective competitive intelligence process, and the benefits for your whole organization.Identify Your Competitors. … Identify Areas of Interest to Track in Your Competitors’ Digital Footprints. … Gather Your Intel. … Create a Competitive Analysis. … Communicate Intel.More items…•